The Answer?

Ninja: "Die Fucking Antwoord"
"What does that mean?"
Ninja: "The answer...."
"Answer to what?"
Ninja: Whatever man...Fuck"

I love seeing the evolution of a movement. Conceptual pop, rock, and hip-hop has reached a very potent level but to find good examples you often have to look outside the "Indy" circle. Die Antwoord from South Africa has used global media ("interwebs") to reach out and communicate their message which whether serious or not, has already begun to make an impact. Is this conceptual art or a clever meme marketing scheme? Who knows and does it even matter if it is the latter? There doesn't have to be an objective answer to any of this, it is semiosis at work. I find it very interesting.

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